BSI Speedway, an IMG company and promoters of the world championship FIM Speedway Grand Prix series (SGP), has signed another title sponsorship agreement with Dig Deep, the new men’s streetwear fashion label.
The London based clothing brand launched in April 2010 will be title sponsor of round three, known as the '2010 FIM Dig Deep Czech Republic Speedway Grand Prix' taking place this weekend (22 May) in Prague. The agreement follows a successful title partnership at the previous round in Gothenburg, Sweden.
The event will be broadcast live on Sky Sports in the UK and distributed to over 120 countries worldwide giving the Dig Deep brand media exposure through on screen TV graphics and event signage as well as featuring their logo on all the bike fronts of the 16 riders.
DIG DEEP are actively involved with supporting a wide range of athletes and events across a range of different sports, from the major sports of football, rugby and cricket through to different levels of motor racing, horse racing, cycling and boxing.
Their strategy of supporting the ever growing speedway world championships creates a showcase of the top riders in the world consistently demonstrating how far they are willing to dig deep to win the world crown.