Beyond sport / Ride Green

FIM Environmental Ambassadors gather together in Valencia

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One of the main objectives of the FIM sustainability policy is to create awareness among the motorcycling community in order to reduce the impact generated by events. The FIM Environmental Ambassadors’ programme has created a significant impact since its launch in 2012 by sending environmental messages to a great number of fans and followers. Currently, the programme involves six ambassadors representing different disciplines, genders, cultures.  They lend their voices in order to spread messages of awareness and inspire the community through social networks, videos, press conferences, etc. Recently the 2013 Italian Enduro World Champion, Alex Salvini joined the team already composed of Laia Sanz, Takahisa Fujinami, Randy De Puniet, Marc Márquez and Valentino Rossi to become the sixth ambassador and work to promote sustainability, especially in Enduro and Rallies.

Yesterday, the ambassadors gathered in the paddock of the last round of the FIM MotoGP World Championship in Cheste, Comunidad Valenciana, to plan the programme for 2014. The FIM President, Vito Ippolito welcomed the ambassadors for a briefing prepared by the Director of the FIM International Environment Commission, Kattia Hernandez at the FIM Hospitality.

Following this first gathering with the six FIM Environmental Ambassadors, Kattia Hernandez expressed her satisfaction: “For the purposes of the programme it was very important that the entire group of ambassadors attend this meeting to talk and exchange ideas about the programme that will enrich and empower them in the field of sustainability. The presence of all of them is very valuable because we have a vision of teamwork and the fact that they share experiences and work together enhances the programme to benefit the future of the sport.”

Photos FIM-Good-Shoot