2015 marked the sixth edition of the FIM Road Safety award. The award recognises associations, individuals or organisations that have made an outstanding contribution to motorcycling safety on the road.
Tony Rich was nominated by President Edmund King of the Automobile Association of the UK. Tony devised the concept for a new, “Think Bikes” campaign to sensitise drivers to make use of the side mirrors as well as the main mirror. The importance of the side mirror is known to professional drivers, - but frequently forgotten by many motorists.
The campaign was so successful that it has been taken up by the FIA in Region One to extend it across Europe, the Middle East and Africa. The launch of the international campaign took place early in 2015 in Brussels, supported by members of the European Parliament and the FIM.
It is simple. Two small stickers (one showing a motorcycle, the other a cycle) are used on the side mirrors, or can be added to the interior of the car. It is perfect for all countries whether driving is on the left or the right side of the road. The cycle sticker is for the passenger side of the car – the motorcycle sticker the driver side.
After being congratulated by FIM MotoGP world champion Jorge Lorenzo Tony described his evening at the 2015 FIM Gala as, “the best night out I have ever had!”
The award is made by an independent panel of judges and FIM is grateful for their help. They are:
Mr Antonio Avenoso
European Transport Safety Council
Mr Tim Buche
President and CEO
Motorcycle Safety Foundation of the USA
Dr Luciano Iorio
Chair, Road Safety Working Party (WP1)
United Nations Economic Commission for Europe
Dr Rohit Baluja
President Indian Institute of Road Traffic Education
Dr –Ing. Achim Kuschefski
Director Institute for Motorcycle Safety Germany