Mugello is the birthplace of KiSS (Keep it Shiny and Sustainable) programme, where the beautiful hills and the Tuscan Sun inspired a group of visionary people coming from the motorcycle world to act and organise this environmental friendly event at Mugello.
KiSS Mugello is a joint project managed by Yamaha Motor Racing, Mugello Circuit, FIM with unconditional support from DORNA, therefore involving the most important stakeholders in the world of the competition in this leading category.
KiSS has become one of the FIM flagship sustainability programmes. There are already nine editions of the KiSS programme that have been developed in different circuits, countries and continents, with other motorcycle disciplines that have been inspired with the idea of a programme that will ultimately contribute to the sustainability of motorcycle sport
This year Yamaha Motor Racing and the Mugello Circuit have announced a series of activities that come to complement the previous editions, incorporating the social sphere in the programme. (For more information click here).
Valentino Rossi, FIM Environmental Ambassador, and his teammate Jorge Lorenzo are supporting 100% the programme of activities which includes the distribution of 20,000 eco/kits to allow the fans to be fully involved in this environmental festival and which will help to separate the waste that is produced, (20.9 ton collected in 2014). Additionally new recycling/islands will be placed in the paddock plus ultra efficient hand dryers will be used which are intended to reduce the environmental impact. The social part of this event will be driven by Valentino Rossi who will offer 700 t-shirts carrying the slogan Yellow + Blue = Green with the aim to raise funds for a children's hospital in Florence. Aside from all these activities the circuit and the equipment must comply with all FIM regulations described in the code of FIM environment (here).
FIM President Vito Ippolito commented: “Since the FIM began its Ride Green programme more than 20 years ago, it has worked tirelessly and continuously on creating a synergy that promotes and delivers sustainability within motorcycle sport. Motorcycle sport like many others, shares the highest ideals of the human being: the pursuit of excellence, the expression of power and personal progress being amongst the key qualities. The values that are developed in our athletes are reflected in the goals and aims of our events in order to create safer events, incredible entertainment, excellence in sport and a real commitment to sustainability. KiSS is the symbol of our sport’s focus in this direction, with a clear synergy between all the parties involved and in this way we can realise a very important component: the social aspect of our sustainability programme. Since its first edition in 2013, KiSS Mugello has inspired other major sports venues to join the programme. We have no doubt that this will be a great success with the fans and the Ride Green ambassadors who can be found amongst the main protagonists.”
More information www.kissmugello.com
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