Circuito del Mugello makes a commitment to sustainability for the 4th consecutive year
KiSS is the flagship sustainability programme of the FIM, inspired by the KiSS Mugello project first launched in 2013 and which has since been organised at circuits worldwide and in several different disciplines.
The 2016 Mugello initiative is being organised by 2014 FIM Environmental Award winners Yamaha Motor Racing, who are returning to the Tuscan Circuit again this season and taking on their role as environmental ambassadors for the greener side of racing in partnership with Circuito de Mugello, Dorna and IRTA. The 2016 edition is being enhanced with new activities that will help to promote social and economic sustainability whilst educating fans on a greener, more environmentally responsible attitude to race attendance.
KISS Mugello (KISS – Keep It Shiny and Sustainable) has proved an incredible success over the last four years, with Movistar Yamaha MotoGP riders Valentino Rossi and Jorge Lorenzo playing a key role in spreading the environmental message to thousands of racing fans. The Mugello Circuit is the perfect location for the activity, having been the first in the world to receive recognition of its “Achievement of Excellence”, the highest level of accreditation in environmental sustainability offered by the FIA, in April last year.
As in 2015, this year 20,000 waste management kits containing biodegradable waste bags and “Good waste management” leaflets will be distributed to race fans over the Grand Prix weekend. New for the initiative in 2016 will be the distribution of the instruction leaflets outside the circuit in local consumer areas as well as used battery recycling bins within the paddock. Yamaha Motor Racing has also supplied a number of waste bins for the paddock, increasing the total considerably.
This year VR|46 will continue to be involved in the initiative, providing t-shirts and hats to members of the social enterprise L’Orologio, who will be assembling and distributing the 20’000 kits. Yamaha Motor Racing, Mugello Circuit and VR|46 will also organise a fundraising campaign for the not-for-profit organisation that cares for sick children, the Fondazione dell’Ospedale Pediatrico Meyer of Florence.
At the track, race fans will have the chance to buy one of 500 t-shirts with the slogan “Yellow + Blue = Green” from one of the VR|46 shops at the circuit. Finally, KiSS Mugello info desks at the track will be manned by the Right Hub crew, also wearing special uniforms supplied by VR|46.
A host of other activities plus intensive social media communications will ensure KiSS Mugello continues to go from strength to strength and mark 2016 as another clean, green year at Mugello!
MARCO RIVA - YAMAHA MOTOR RACING, GENERAL MANAGER
Here we come to the fourth edition of KISS Mugello. Together with FIM, Circuito del Mugello, DORNA and IRTA, we were the promoters of this programme, aimed at drawing fans’ attention to environmental, social and economic sustainability. We are proud of the work we have done together so far, and especially of the fact that other circuits have followed us. I expect another positive reaction from the fans coming to Mugello this year, as was the case in the past three years. Respecting the riders, respecting the environment and helping people who need support means behaving in a sustainable way. We at Yamaha believe in this concept.
JORGE LORENZO - MOVISTAR YAMAHA MOTOGP RIDER
Mugello is one of the most beautiful tracks in the world, as well as one of my favourites, and the scenery the circuit is situated in is fantastic. I am happy to cooperate with the KiSS Mugello project because I believe we should keep its beautiful hills clean and enjoy the landscape from Friday to Sunday evening. I trust the fans and am sure that they will use the proper rubbish bins and keep the environment green. KiSS is a very good cause because anybody can participate and together we can really make a difference. I know last year’s edition was extremely successful, so let’s make it even more of a success again this year.
VALENTINO ROSSI - MOVISTAR YAMAHA MOTOGP RIDER
I'm glad that the KiSS Mugello project is now in its fourth edition. As everyone knows, I love Mugello and whatever helps to make it more beautiful is welcome. In the past years, and especially last year, KISS Mugello delivered very good results and this is also thanks to all the people who have joined the initiative. I'm sure this year it will be even more successful. Again this year, Mugello Circuit and Yamaha have been promoting an initiative to raise funds for Ospedale Meyer in Florence and I’m very happy about this. I am sure we will form a great group that will allow Mugello to remain the most beautiful circuit in the world!
KATTIA JUAREZ HERNANDEZ – FIM DIRECTOR INTERNATIONAL ENVIRONMENT COMMISSION (CIE)
From the outset, we have strongly believed in the potential of the KiSS Programme inspired by KiSS Mugello in 2013. Since then, many circuits and National Federations have been inspired to follow suit. We have seen how, year by year, every new edition is improved thanks to the synergies created by all stakeholders working together to promote and deliver sustainability within the motorcycling family. We have no doubt that this year’s event will be a great success with the fans and the Ride Green ambassadors, who are among the programme’s main protagonists.
Follow the 2016 KiSS Mugello on:
Facebook: @KISS Mugello
Hashtag #FIMRideGreen #KissMugello16 #KiSSProgramme
FIM & Yamaha Communications