For the 5th year in a row...
KiSS Mugello, the sustainability programme of the Italian Motorcycle Grand Prix, marks the fifth edition. Environmental and social initiatives will be carried out, also inspired by the circular economy principles. 2017 World Environment Day to be celebrated within the race week-end.
For the fifth year in a row, KiSS Mugello-Keep it Shiny and Sustainable, the environmental and social sustainability programme of Mugello Circuit, will be running at the Italian Grand Prix, the sixth round of the 2017 World Motorcycling Championship to be held at the Tuscan circuit (Scarperia, Florence) on June 2-3-4. The programme aims to raise awareness of the importance of environmental and sustainability issues within big sport events, leveraging the fans’ passion for motorcycling to make their passion for sustainability grow.
ENVIRONMENT COMES FIRST
Since its first edition in 2013 (it was the first programme of its kind at world level), KiSS Mugello has focused on environmental protection and respect. The environment has a very special significance with regard to the Tuscan circuit, since around the track - it twists and turns through the lovely Tuscan hills - most of the fans who follow the event are used to camping for the whole race week-end.
One of the main goal of the programme is to reduce the environmental impact of the event. In that respect, a number of initiatives will be carried out: waste sorting (20,000 recycling kits will be distributed) and recycling, according to circular economy teachings; separate collection of waste batteries, collection of used cooking oil and used motor oil; recycling points and free drinking water fontains for fans and spectators across the circuit; a communication plan promoting sustainable mobility (use of collective and public transport, car pooling, bikes). At the info-desks placed in the paddock area and, for the first time this year, also in the audience area, KiSS Mugello staff will give fans and spectators any kind of information and support about KiSS Mugello initiatives. KiSS Mugello 2017 seeks to overcome the results of past editions: when it comes to waste sorting, the goal is to overcome the 40% of waste sorted achieved in 2016.
Although it falls on June 5, within the race week-end the celebration of 2017 World Environment Day promoted by UNEP (United Nations Environment Programme) will also take place.
Along with environmental initiatives, KiSS Mugello promotes social initiatives as well, also by involving some social enterprises. A special Pit Walk will take place, being dedicated to boys and girls with disabilities from some local non profit organizations that will have the chance to walk along the pit lane and visit the box of the racing Teams.
In cooperation with the leading Italian National Consortia (non profit) for the recovery and recycling of packaging, and to promote the circular economy, the separate waste collection carried out by fans and spectators over the race week-end will be connected with a fundraising initiative meant to support a project by the Fondazione Ospedale Pediatrico Meyer of Florence. Another social initiative will be carried out with Mugello Circuit, Qui Foundation and Emporio della Solidarietà (non profits), assisted by an employee volunteering programme run by Omal S.p.A.: it consists in the collection of food surplus from hospitality, to reduce food waste. The collected food surplus will be donated to local non profits organizations.
KiSS (Keep it Shiny and Sustainable) is the FIM´s flagship sustainability programme that began in Mugello Circuit in 2013 and outreach now other motorcycling disciplines and continents. The goal is: to organize events focused beyond than entertainment: Environment, Social and Economic sustainable.
#KISSMUGELLO SOCIAL MEDIA CAMPAIGN
It's not by chance that the first “KiSS” programme in the world started in 2013 at Mugello, since the Tuscan circuit is highly familiar with sustainability. In 2015 it was the first circuit worldwide to obtain the recognition of “Achievement of Excellence”, the highest level of accreditation in the environmental sustainability programme launched by FIA (Federation Internationale de l’Automobile). Mugello Circuit also obtained over the years environmental and health and safety certifications. Moreover, a powerful photovoltaic plant is installed at the Grandstand Centrale of the circuit, ensuring a production of energy that accounts for about 20% of the annual needs of the circuit the Grandstand Centrale is also covered by an eco-active, non-polluting and antibacterial ceramic, able to reduce pollutants in the air, made by Graniti Fiandre.
THE POWER OF THE “KISS” NETWORK
A broad and expanding network of players contributes to the implementation of KiSS Mugello varied initiatives, attesting the mounting interest of the MotoGP world and more in general of the motorcycling world for sustainability.
KiSS Mugello is promoted by Mugello Circuit, FMI (Italian Motorcycling Federation) and FIM (International Motorcycling Federation), Dorna (the Spanish company holding the rights for the World Motorcycling Championship) and IRTA (The International Road Racing Teams Association).
Compared to the past editions, the number of Team Supporters of KiSS Mugello (from the MotoGP class but also from Moto2 and Moto3) has increased considerably: Ducati, Gresini Racing, LCR Honda, Peugeot Motocycles Saxoprint, Reale Avintia Racing, Speed Up Racing Spirit, Team Suzuki Ecstar, Tech3 Racing, Yamaha Motor Racing.
KiSS Mugello has been made possible also thanks to a number of supporting companies highly committed to sustainability: CWS-boco Italia, Dyson Italia, Graniti Fiandre, Lyreco Italia, Nexive Italia, Omal, Toyota Material Handling Italia.
Institutional partners of KiSS Mugello are the following Italian National Consortia (non profit) for the recovery and recycling of packaging: CiAl (aluminum), Comieco (paper and cardboard), Corepla (plastic), CoReVe (glass), Ricrea (steel).
Technical partners of KiSS Mugello are: Airbank, Alia Servizi Ambientali, Cartonspecialist (Biopap®), Eco.Energia (Olly®), Grafinvest Ecotipografia, Cooperativa L’Orologio, Van4You.
Non profit partners of KiSS Mugello are: QUI Foundation (supported by QUI! Group company), Emporio della Solidarietà, Fondazione Ospedale Pediatrico Meyer of Florence.
KiSS Mugello's initiatives will be supported by a web and social media communication campaign. The essential informations about the programme, along with the reports of KiSS Mugello 2016 edition, are available on the website www.kissmugello.com (in English, too). Dedicated social media channels on Twitter (https://twitter.com/KiSSMugello17) and Facebook (https://www.facebook.com/kissmugello) work throughout the MotoGp season. The official social media hashtags for KiSS Mugello are #kissmugello and #kissmugello5years.
KiSS Mugello is under the management and coordination of Right Hub, an Italian start-up (a Certified B Corporation®) specialized in environmental and social sustainability projects.